How to Scale Sales & GTM: Free B2B + AI Course | SaaStr AI University
The SaaStr playbook from founder-led sales to a real revenue engine. The durable canon for building and scaling a B2B revenue org. Founder-led sales, your first reps, the highest-stakes hire you will make, the metrics that actually predict outcomes, and how the engine changes at each stage of…
How to Scale Sales & GTM - free course at SaaStr AI University. The SaaStr playbook from founder-led sales to a real revenue engine. The durable canon for building and scaling a B2B revenue org. Founder-led sales, your first reps, the highest-stakes hire you will make, the metrics that actually predict outcomes, and how the engine changes at each stage of growth. Level: Founder to VP. 25 lessons across 5 modules, about 6 hours, self-paced and free. Modules: 1. Founder-Led Sales: The Foundation - You cannot hand off what you have never done. This module is about earning the right to build a team. 2. Your First Sales Team - The first hires set the ceiling for everything that follows. Get the count, the profile, and the comp right. 3. The VP of Sales: The Highest-Stakes Hire - Roughly 70 percent of first VP of Sales hires fail. This module is how to be in the other 30 percent. 4. The Metrics That Actually Matter - A short set of numbers predicts outcomes. Everything else explains why or why not. 5. Scaling the Engine - What got you here will not get you there. The motion, the org, and your job all change by stage. Start free: https://saastr.ai/university/scale-sales-gtm