Why the Founder Closes the First 10 to 20 Deals | How to Scale Sales & GTM - SaaStr AI University
Founder-led sales is not a phase to rush through. It is how you learn the motion well enough to teach it.
Why the Founder Closes the First 10 to 20 Deals - a free lesson in How to Scale Sales & GTM at SaaStr AI University. Founder-led sales is not a phase to rush through. It is how you learn the motion well enough to teach it. Key takeaways: • Close the first 10 to 20 customers yourself before you hire anyone to sell. • If you skip this, you will never know why deals close or stall, and you cannot coach a rep through either. • Prospects want to talk to the CEO in the early days. The founder is a lot of what they are buying. Part of the free, self-paced How to Scale Sales & GTM course: https://saastr.ai/university/scale-sales-gtm