CAC Payback by Deal Size | How to Scale Sales & GTM - SaaStr AI University
Payback scales with ACV. Roughly 9 months at sub-$5K ACV, up to 24 months at $100K-plus ACV.
CAC Payback by Deal Size - a free lesson in How to Scale Sales & GTM at SaaStr AI University. Payback scales with ACV. Roughly 9 months at sub-$5K ACV, up to 24 months at $100K-plus ACV. Key takeaways: • Smaller, transactional deals should pay back fast. Enterprise deals are allowed to pay back slower. • A long payback needs a reason, usually very high NRR above 120 percent. • Sub-12-month payback is a self-funding growth machine. Part of the free, self-paced How to Scale Sales & GTM course: https://saastr.ai/university/scale-sales-gtm