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The First Sales Comp Plan | How to Scale Sales & GTM - SaaStr AI University

Keep it simple. One accelerator. Pay the winners well and do not pay below market.

The First Sales Comp Plan - a free lesson in How to Scale Sales & GTM at SaaStr AI University.
Keep it simple. One accelerator. Pay the winners well and do not pay below market.
Key takeaways:
• Too many goals equals no goals. Keep the plan to one clear measure with one accelerator.
• Consider letting new reps keep more of early closings to help them eat, then normalize to roughly 20 to 25 percent.
• OTE roughly tracks quota: a $200K OTE expects close to $1M in ARR at scale, a lower quota a lower OTE.
Part of the free, self-paced How to Scale Sales & GTM course: https://saastr.ai/university/scale-sales-gtm

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