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When to Hire a VP of Sales | How to Scale Sales & GTM - SaaStr AI University

Hire after two reps are at quota, generally between $1M and $2M ARR. Not before.

When to Hire a VP of Sales - a free lesson in How to Scale Sales & GTM at SaaStr AI University.
Hire after two reps are at quota, generally between $1M and $2M ARR. Not before.
Key takeaways:
• A VP scales what works. They cannot create product-market fit in sales from scratch.
• Get two reps hitting a basic, sustainable quota first.
• Hiring too early asks a VP to do founder work, and they will fail at it.
Part of the free, self-paced How to Scale Sales & GTM course: https://saastr.ai/university/scale-sales-gtm

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